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INTELLIGENT DATA, INTELLIGENCE DECISIONS

Communications & Reputation Solutions

The most successful brands don’t just react—they lead. Morning Consult helps you manage crises, drive the narrative, understand the impact of news events and deliver measurable results that matter. It’s not just an advantage—it’s Decision Intelligence.

HOW WE HELP
Control the Narrative, Build Trust, and Prove Your Impact

Our products provide a holistic approach to answer any question facing your organization.

Reputation Tracking

Identify and monitor positive & negative reputation drivers among key audiences and competitors

Crisis response

Assess potential impact of events creating reputation risk to your brand

Narrative tracking

Understand how news and events are actually impacting public opinion with our always-on consumer sentiment data.

Employer Reputation

Track how employees, candidates, and external audiences perceive your company as a workplace.

Message Testing

Monitor public sentiment and media narratives in real time, ensuring your messaging aligns with audience perceptions.

Thought Leadership

Generate media-ready headlines and reporting tied to your business goals

Advocacy & Public Policy Sentiment

Study specific political or advocacy topics among key and elite audiences

AI-Powered Insights in Real-Time

Leverage AI-powered tools that provide insights and clarity in real time

OUR APPROACH
Revolutionizing Data Collection with Unmatched Quality

High-quality data collection is at the foundation of everything we do at Morning Consult. It’s how we survey over 35,000 people around the world every day.

About-Our-Data-Mockups-3
Product Suite
Our Products

Reputation Intelligence in Real Time

Morning Consult equips communications leaders with daily visibility into brand reputation, stakeholder sentiment, and media-driven perceptions.

NEW
AI
Crisis Check in Seconds.
  • Free AI-powered chat experience
  • Instant answers on brand perception for 5000+ brands
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Pro
Stay Ahead of the Narrative.
  • Access daily trend analysis across public opinion, politics, and business
  • Understand external context without spinning up new research
  • Access to AI chat while in beta
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Intelligence
Total Visibility Into Public Perception.
  • Everything in Pro tier
  • Continuous tracking of your brand and competitors
  • Crisis and reputation tracking dashboards
  • Access to full AI suite
  • Dedicated customer success team to answer any question
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Custom
Comms-Focused Custom Research.
  • Design research to assess brand reputation
  • Quick-turn crisis and message testing
  • Thought leadership and advocacy programs
  • Trusted by top PR teams and internal comms leaders
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INTELLIGENT DATA, INTELLIGENT DECISIONS
What Sets Us Apart

Our products are powered by Morning Consult's proprietary survey research technology, the most advanced in the world.

AI That Really Works

Getting insights from traditional market research requires hours of digging through reports, filtering spreadsheets, or waiting for custom analysis

Our Advantage: Morning Consult's suite of AI tools make it easy to get data-driven answers to your questions, quickly build hyper-targeted audience segments, and more.

Real-Time, Always-On Data

News cycles move rapidly, but traditional research moves too slowly.

Our Advantage: We’ve collected more than 80 million survey questions, asking over 4.8 billion questions and conducting 35K new surveys per day around the world. Morning Consult delivers daily tracking of brand, consumer, and economic sentiment, giving you the real-time insights you need to act.

Built for Agility and Results

Other solutions can feel rigid, with limited flexibility to adapt to specific needs.

Our Advantage: From leading AI tooling to syndicated dashboards to custom solutions, our tools adapt to your workflow, helping you make smarter, faster decisions that drive measurable impact.

Global Scale with Local Precision

Other tools often lack the scale of data to uncover localized insights in global markets.

Our Advantage: With data spanning 100+ markets and representing 75% of the world’s population, our insights combine global breadth with local precision, giving you the clarity to act confidently in any region.

CASE STUDY

Controversy, or Nontroversy?

So your brand is getting negative coverage - what should you do? Is it going to cause your consumers to flee, or are you just news fodder for a few days before the crisis fades from memory?

With daily tracking on key brand metrics like favorability, community impact, employer admiration, NPS and purchasing consideration, Morning Consult allows you to assess the impact of crises on sentiment and brand trust as they unfold, generate appropriate responses, and provide your leadership and investors with tangible data impact, response and recovery.

MORNING CONSULT AI
Decision Intelligence, Realized

By tapping into 80 million interviews —and growing daily—Morning Consult AI enables users to ask big questions and get precise answers. See how our suite of cutting-edge AI tools help communications professionals craft timely and resonant communications, create compelling data visuals, and generate clear insights and actionable recommendations in high-stakes moments.

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Want to learn more about our products and solutions? Reach out and our team members will be in touch soon.

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