MORNING CONSULT INTELLIGENCE
The ultimate consumer insights platform
Morning Consult Intelligence is the AI-powered, always-on consumer insights platform trusted by modern leaders to stay ahead of market shifts, customer expectations, and competitor moves. Powered by 30,000 daily surveys across 40+ global markets, it helps you move from gut instinct to data-backed decisions—instantly.
MAKE DATA-DRIVEN DECISIONS AT THE SPEED OF CHANGE
Why Morning Consult Intelligence?
Morning Consult Intelligence is powered by 30,000 daily surveys in 40+ countries.
When we say real-time, we mean it.
Global Insights for Modern Brands
Morning Consult Intelligence is powered by one of the most robust, representative, and real-time datasets in the world—so you can make confident decisions with a complete view of today’s consumer. We track:
- Full-funnel brand metrics on 5000+ brands
- 1000s demographic & psychographic variables
- Emerging & traditional media channels & preferences
- Evolving behaviors & decision drivers
- Economic & financial indicators
Together, this dataset offers a holistic view of your customers and the world they live in—updated daily, and ready for action.
MORNING CONSULT INTELLIGENCE
One Platform. Endless Insights.
Morning Consult Intelligence empowers users with versatile solutions, from audience profiling and campaign planning to crisis evaluation, economic sentiment tracking, and macrotrend analysis.
⚡ Real-Time Tracking for Smarter Decisions
Track consumer sentiment, brand perception, and purchase intent daily—so you can pivot in real time.
✨ Speed-to-Insight via MorningConsult.AIIntuitive AI tools help uncover insights, and explore 80+ million surveys—without the wait.
📊 Comprehensive Brand & Competitor Intelligence
Benchmark full-funnel metrics across 5,000+ brands and 40+ countries around the world.
👥 Deep, Dynamic Audience Profiling
Build audience segments with ease to understand who your customers are, and how to reach them.
📉 Media Impact & Crisis Monitoring
Measure how news narratives are actually impacting consumer perception.
📍 Local-Level
InsightsUnderstand how your brand is performing in key markets and regions that matter to you.
GET TO THE AHA MOMENT FASTER
Speed-to-Insight, Powered by AI
At Morning Consult, we’re transforming the way insights and brand marketers work with data. Our latest AI-driven tools on the Morning Consult Intelligence platform empower users to get to insights faster, eliminating friction and making research more intuitive than ever.
AI Chat
An AI-powered assistant that enables users to explore our vast dataset conversationally, surfacing insights in seconds.
Audience Builder Copilot
Generate highly targeted audiences instantly using natural language, without the hassle of manual filtering.
AI News Summaries
Automatically summarizes news topics each day to understand what’s driving headlines and how they are impacting consumer perceptions.
BRAND & COMPETITOR INSIGHTS, END TO END
Full-Funnel Brand Tracking
Tracking 5,000+ Brands in 40+ Countries. Every day.
WHAT WE TRACK
- Brand Awareness
- Brand Buzz
- Favorability
- Brand Trust
- Purchasing Consideration
- Product Usage
- Perceived-Value
- Net Promoter Score
- Employer Brand
UNDERSTAND YOUR AUDIENCE LIKE NEVER BEFORE
Granular Data, Precise Audiences
Break down and explore your audience across countless categories, demographics, psychographics and regions to uncover the key drivers that inspire consumer action:
Define Target Audiences
Use tailored filters to pinpoint audiences based on characteristics like media habits, interests, and demographics.
Build Detailed Consumer Personas
Explore extensive datasets, covering brand interactions, lifestyle choices, and psychographics and entertainment preferences.
Reach Audiences Effectively
Identify the best platforms and timing to connect with your audience for maximum impact.
CRISIS OR NOISE? KNOW THE DIFFERENCE
News, Perception, and Brand Impact—Connected
Our News Data feature marries news tracking, consumer sentiment and AI to give you real data on how major narratives are impacting your brand.
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What’s driving the news for your brand
How it’s affecting consumer perceptions
Identify if there is actually a crisis
Expert Insights, Data-Driven Decisions
Morning Consult Intelligence users get access to Morning Consult Pro’s expert analysis on consumer behavior, cultural trends, and economic and political shifts, helping you anticipate change and make data-driven decisions.
Trusted by Leading Brands to Drive Smarter Decisions
"Morning Consult has been a game changer for decision making across marketing, pricing and new business development. "
"Their intelligence platform has allowed us to customize data in real-time, producing actionable business decisions that deliver results."
"What we really like about Morning Consult is the always-on-nature"
"Morning Consult is constantly collecting data about top brands, so if tomorrow our sales guys are going to a meeting with a specific brand, my team can log into [the platform] and find current information about what's going on with the brand vis-a-vis Hispanic consumers and non-Hispanics—and that's critical."
"I highly value Morning Consult's real-time insights and the ability to analyze trends over various timelines."
"The platform's flexibility in tailoring analyses, creating diverse audience segments, and comparing brands is incredibly useful. Additionally, the new beta AI capabilities are intuitive and allow us to be very specific in pulling data and obtaining results immediately."
By the Numbers
Our platform makes it possible to understand your audiences, your way.
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