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Consumer
Health Index (CHI)

Morning Consult's Consumer Health Index is the first forward-looking, comprehensive signal of consumer spending — always on, easy to access, and broken down into the audiences that matter most.

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How it Works

The  Consumer Health Index  uniquely blends two proven, proprietary signals:

Unemployment trends

A leading indicator of household capacity to spend, adjusted for the lag between job loss and its financial impact.

Consumer sentiment

How people rate their current financial situation, capturing real-time willingness to spend.

Together, these inputs give leaders an early, predictive read on consumer spending — helping them detect shifts sooner and act with confidence.

The proof: CHI is directly tied to spending growth. It was developed based on its historical relationship with government benchmarks like PCE and Retail Sales, but delivers the signal weeks faster.

tracks with government benchmarks like PCE and Retail Sales, but delivers the signal weeks faster. (3)

The  Consumer Health Index  in Action

Unlike lagging reports that arrive weeks later, the Consumer Health Index captures expansion and contraction in near real-time, equipping business leaders with a forward-looking tool to respond quickly to emerging trends.

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REAL-TIME DATA, REAL-WORLD IMPACT

What Business Leaders Can Do With CHI

Gain earlier visibility into demand shifts

Get advance warning of expansion or contractions in consumer spending before it shows up in traditional sales data or government reports.

Understand key segments

Apply CHI not just at the national level, but across demographics, income groups, regions, or custom audiences (e.g., EV intenders, frequent QSR customers).

Manage risk and protect revenue

Spot where consumer demand is likely to weaken so you can hedge risks, prioritize core markets, and safeguard margins.

ACTIONABLE INSIGHTS

Apply CHI to custom audiences for brand- and category-specific insights

The underlying components for the Consumer Health index are fielded on the same daily survey that powers Morning Consult Intelligence, so you can track demand for your customers or target audiences.

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ACTIONABLE INSIGHTS

Apply CHI to custom audiences for brand- and category-specific insights

The underlying components for the Consumer Health index are fielded on the same daily survey that powers Morning Consult Intelligence, so you can track demand for your customers or target audiences.

Early Signals to Act Before the Market Moves

The Consumer Health Index is just one of the comprehensive, real-time economic indicators available to Morning Consult clients.

Learn more about how business leaders are using our consumer sentiment, inflation, and jobs data to act before the market moves.

Trusted by the world's  economic decision makers 

Central banks, global policymakers, and corporate leaders rely on Morning Consult’s economic intelligence to guide strategy, allocate resources, and anticipate change.

See Spending Shifts Before They Happen

CHI blends two proven signals into a single index that predicts spending shifts sooner than lagging reports - so you can move first, with confidence.

Schedule a session with our experts to see CHI for your customers now.

 

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