Morning Consult | Custom Solutions

Morning Consult Product Suite

Proven Frameworks for Your Most Critical Needs

Custom research doesn’t have to start from scratch. Our Hero Solutions provide a smart starting point with the flexibility to adapt to your business.

Brand Tracking

Approach designed around contemporary thinking about how brands grow
Unique, high-frequency sampling technology provides access to the people that matter most to you whenever needed
Powerful analytics that drive action and informed decision making
Flexible modules to go deeper on topics specific to your situation and category

Campaign Effectiveness

Unique, high-frequency sampling technology provides access to the people that matter most whenever needed
Approach designed around flexibility, speed, and scale so you can address your crisis with a proportional response
Consultation at every phase, from identifying the issue, creating and optimizing a response, to understanding and measuring long-term impact on your brand

Corporate Reputation

Unique sampling technology to access niche and elite stakeholders that matter most
Mapping of “ideal” and “actual” reputation profiles using unique dimensions to determine what matters most for you specifically
Early identification of potential reputational threats and opportunities
Actionable recommendations for communications teams and business decision makers

Crisis Response

Unique proprietary sampling technologies make fast, robust campaign insights possible
Approach designed around the latest thinking about how advertising works to build and refresh branded memories and how that supports brand growth
Powerful analytics to understand drivers of success in the current campaign and to uncover creative best practices across campaigns
Flexible methodology to cater to your category context and unique brand plans