Morning Consult | Custom Solutions

Morning Consult Product Suite

Proven Frameworks for Your Most Critical Needs

Custom research doesn’t have to start from scratch. Our Hero Solutions provide a smart starting point with the flexibility to adapt to your business.

Brand Tracking

Approach designed around contemporary thinking about how brands grow
Unique, high-frequency sampling technology provides access to the people that matter most to you whenever needed
Powerful analytics that drive action and informed decision making
Flexible modules to go deeper on topics specific to your situation and category

Campaign Effectiveness

Unique proprietary sampling technologies make fast, robust campaign insights possible
Designed around the latest thinking about how advertising works to build and refresh branded memories and how that supports brand growth
Powerful analytics to understand drivers of success in the current campaign and to uncover creative best practices across campaigns
Flexible methodology to cater to your category context and unique brand plans

Corporate Reputation

Unique sampling technology to access niche and elite stakeholders that matter most
Mapping of “ideal” and “actual” reputation profiles using unique dimensions to determine what matters most for you specifically
Early identification of potential reputational threats and opportunities
Actionable recommendations for communications teams and business decision makers

Crisis Response

Unique, high-frequency sampling technology provides access to the people that matter most whenever needed
Designed around flexibility, speed, and scale so you can address your crisis with a proportional response
Consultation at every phase, from identifying the issue, creating and optimizing a response, to understanding and measuring long-term impact on your brand

Research Solutions For Any Business Challenge

Morning Consult’s custom solutions deliver high-impact answers quickly — whether you need a single question answered or support for a complex initiative, all without the need for a large-scale study.

Exploration & Planning

Quick-Turn Surveys: Rapid insights from a nationally representative sample in just days.
Market Landscape & Sizing: Identify key players, market size, and white space opportunities.
Path to Purchase: Understand how consumers move from need to purchase in your category.
Consumer Segmentation: Define and target the most relevant audience groups.
Attitude & Usage / Profiling: Uncover audience behaviors, beliefs, and unmet needs.
Brand Positioning: Benchmark your brand against competitors and test new messaging impact.

Proposition & Product Development

Screening & Prioritization: Test claims, features, and messaging to see what resonates.
New Product & Innovation: Refine offerings using real-world consumer input.
Pricing Analysis: Discover what your customers are willing to pay — and why.
Package Testing: Validate packaging performance at point of sale.

Market Activation & In-Market Measurement

Early Stage Creative Ideation: Identify the strongest creative idea to develop further.
Creative Testing: Choose the creative that best drives trial and brand strategy.
Campaign Effectiveness: Measure in-market performance and optimize media spend.
Narrative Tracking: Monitor brand narratives in the media and align them with strategy.
Crisis Response: Rapidly guide response strategies when reputation is at risk.
Brand Measurement: Track brand equity vs. competitors and key perception drivers.
Reputation Tracking: Understand how your company’s reputation is evolving and why.

Issue & Executive Leadership

Issue Tracking: Track public sentiment shifts on policy or social issues.
CEO & Executive Tracking: Measure public perception of leadership across markets.
Thought Leadership & Advocacy: Fuel narratives with credible, data-driven research.

Tailored Research. Strategic Insights. Delivered Fast.

Built for the Moments That Matter Most

Strategic Research, Powered by the Best in the Business

Speed Without Compromise

Expert-Led Partnership

Flexibility by Design

Action-Oriented Insights