In this chart above, we group together ChatGPT, Gemini and Microsoft Copilot into a single brand group and trend total purchasing consideration overtime. Total considering is rising across all demographics, but higher-income consumers lead the pack — both in total considering (42% in Q3 2025) and in growth (up 13.6 points so far this year). 

While this chart groups some of the most popular AI chatbots together, we’ll look at which chatbot leads the pack amongst these higher-income consumers on the next slide.

When we compare the key brand metrics for seven of the biggest AI chatbots amongst high-income consumers, we see there’s a clear front-runner in most categories — ChatGPT.

This brand is elevated by a much higher awareness than its competitors (sometimes, being first does matter). It also has a much higher total considering share — nearly 10 points higher than its closest competitor. 

But the picture is less clear when we look at these brands’ reputation scores — the top three are much closer together. The Morning Consult Reputation Score™ combines measures of trustworthiness, ethics, social responsibility, relevance, and stakeholder value into a single, actionable benchmark updated daily within the Intelligence platform. A higher awareness score for ChatGPT means there are more people who think good or bad of the brand, and those negative opinions can drag that score down some. 

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