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Why Doordash is the Fastest Growing Brand of 2025

DoorDash exploded onto this year’s Fastest Growing Brands ranking. What does the audience behind this year’s boom look like? 

DoorDash Expands its User Base With Older Generations

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Elevated by older consumers, DoorDash exploded onto this year’s Fastest Growing Brands ranking. Purchasing consideration for DoorDash has been steadily rising for years, but older generations drove much of the growth more recently. 

It’s worth drilling deeper into the jump in consideration from boomers. This is one demographic that, according to Morning Consult surveys, tends to prefer timeless classics as opposed to adopting new technologies and brands. So who are the boomers driving interest in DoorDash, and what makes them different? 

  • They’re younger: These boomers are more likely to be in what we called the “late boomer” bucket, i.e., they were born in 1955-1964 (early boomers are born between 1946 and 1955).
  • They’re more likely to be divorced or widowed: This group is one that may be less likely to have someone to share cooking responsibilities with.
  • More disposable funds: These consumers are more likely to have more investments. 

Where Does This Data Come From?

The analysis of boomers who are interested in buying from DoorDash comes from 625 survey respondents conducted from Jan. 1, 2025 through Sept. 30, 2025. The margin of error is +/- 4%. This case study was featured in Morning Consult’s Fastest Growing Brands 2025 report, which is the definitive measure of brand growth for both emerging and established brands. 

Morning Consult asks about thousands of demographics, brands and psychographics every day, allowing us to create unique audiences like this one and drill deeper into audiences.

Want to explore your user base? Get in touch. 

Read More Case Studies from Fastest Growing Brands 2025

Fastest Growing Brands 2025

In this report, we rank the top 20 brands that have seen the biggest rise in purchasing consideration this year and how that is playing out across the general population and other key demographics. Plus, we profile the brands that have made an impression on consumers.

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