GO BEYOND THE CHAT
AI Chat Is Your Starting Point. Intelligence Is Your Advantage.
At Morning Consult, AI is a force multiplier that enhances what we’ve always done best: delivering fast, reliable insights from high-frequency, high-quality data.
Morning Consult Intelligence is where that speed, scale and quality all come together–with always-on access to deeper analysis, richer data, and the tools to connect global consumer outlook to business outcomes, so you can make smarter, faster decisions.
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Real-Time Insight, Real-World Impact
Morning Consult Intelligence is where business leaders turn insights into action. Not just one-off charts or standalone insights, it connects the dots into decision-ready analysis that drives meaningful impact.
Strategic Market Expansion
Identify high-potential segments, markets, and partnerships to guide growth strategy and unlock new revenue
Brand Protection & Risk Mitigation
Proactively monitor and respond to emerging risks, crises, and shifts in public perception to protect brand trust and reputation
Insight-Led Brand Growth
Track and improve brand performance across the marketing funnel to ensure messaging resonates and investments drive long-term equity
Competitive & Contextual Advantage
Maintain a competitive edge by anticipating and responding to emerging consumer, market, and competitive shifts
GET THE FULL PICTURE
Consumer, Brand and Macro Trends—Connected
Create more accurate forecasts, develop stronger strategies, and gain a meaningful competitive advantage by layering brand and audience data with news sentiment and granular economic, political and cultural context.
UNDERSTAND YOUR AUDIENCES LIKE NEVER BEFORE
Granular Data, Precise Audiences
Break down and explore custom audiences across countless categories, demographics, psychographics and regions to uncover the key drivers that inspire consumer action:
Define Target Audiences
Use tailored filters to pinpoint audiences based on characteristics like media habits, interests, and demographics.
Build Detailed Consumer Personas
Explore extensive datasets, covering brand interactions, lifestyle choices, and psychographics and entertainment preferences.
Reach Audiences Effectively
Identify the best platforms and timing to connect with your audience for maximum impact.
AI INNOVATION ACROSS THE PLATFORM
Speed-to-Insight, Powered by AI
Our AI innovation goes beyond the chat. The full suite of AI-driven tools in Morning Consult Intelligence empower users to get to insights faster, eliminating friction and making research more intuitive than ever.
AI Chat
An AI-powered assistant that enables users to explore our vast dataset conversationally, surfacing insights in seconds.
Audience Builder Copilot
Generate highly targeted audiences instantly using natural language, without the hassle of manual filtering.
AI News Summaries
Automatically summarizes news topics each day to understand what’s driving headlines and how they are impacting consumer perceptions.
CONSULTATIVE, CLIENT-CENTERED PARTNERSHIP
White Glove Support, Expert Insights
Morning Consult delivers end-to-end client support, combining purpose-built solutions with flexible, expert guidance. From on-demand insights to deep-dive research, we meet clients where they are and deliver what they need to achieve both their immediate goals and long-term strategy.
MORNING CONSULT PRO
Expert Insights for Data-Driven Decisions
Morning Consult Intelligence comes bundled with full access to Morning Consult Pro, for expert analysis on consumer behavior, cultural trends, and economic and political shifts.
MORNING CONSULT PRO
Expert Insights for Data-Driven Decisions
Morning Consult Intelligence comes bundled with full access to Morning Consult Pro, for expert analysis on consumer behavior, cultural trends, and economic and political shifts.
DEDICATED SUPPORT
You're Not Just Getting Data. You're Getting Our Team.
Morning Consult Intelligence users get a dedicated customer success team, and access to our industry, economic and political experts.
"Morning Consult has been a game changer for decision making across marketing, pricing and new business development. "
"Their intelligence platform has allowed us to customize data in real-time, producing actionable business decisions that deliver results."
"What we really like about Morning Consult is the always-on-nature"
"Morning Consult is constantly collecting data about top brands, so if tomorrow our sales guys are going to a meeting with a specific brand, my team can log into [the platform] and find current information about what's going on with the brand vis-a-vis Hispanic consumers and non-Hispanics—and that's critical."
"I highly value Morning Consult's real-time insights and the ability to analyze trends over various timelines."
"The platform's flexibility in tailoring analyses, creating diverse audience segments, and comparing brands is incredibly useful. Additionally, the new beta AI capabilities are intuitive and allow us to be very specific in pulling data and obtaining results immediately."
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