Fastest Growing Brands 2025
Morning Consult’s Fastest Growing Brands is the definitive measure of brand growth for both emerging and established brands, showcasing a wide range of companies and products that have accelerated their consumer appeal and awareness in 2025.
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Inside the Report
In this report, we rank the top 20 brands that have seen the biggest rise in purchasing consideration this year and how that is playing out across the general population and other key demographics. Plus, we profile the brands that have made an impression on consumers.
Rankings in the Fastest Growing Brands 2025 report were determined by taking the share of consumers who said they were considering purchasing from a brand in Q3 (Jul. 1-Sept. 30, 2025) and subtracting the share who said the same in Q1 (Jan. 1-Mar. 31, 2025). A brand needed an N-size of at least 500 to make it onto a demographic’s ranking.
12 Rankings
Explore the fastest growing brands amongst all consumers, men, women, Gen Z, millennials, Gen X, baby boomers, different income groups and TikTok users
Case Studies
Go inside the demographics and audience trends driving the fastest growing brands, including examples of real-world impact of viral marketing
Case Studies
Go inside the demographics and audience trends driving the fastest growing brands, including examples of real-world impact of viral marketing
Behind the Data
Morning Consult Intelligence tracks consumer perceptions on thousands of brands daily, forming the foundation of this report.
Rankings in the Fastest Growing Brands 2025 report were determined by taking the share of consumers who said they were considering purchasing from a brand in Q3 (Jul. 1-Sept. 30, 2025) and subtracting the share who said the same in Q1 (Jan. 1-Mar. 31, 2025).
Our analysis was conducted among 2,511 brands. Sample sizes ranged from 507 responses to 49,355 responses collected among U.S. adults, with respective margins of error ranging from +/-4 to +/-0.49 percentage points. A brand needed a sample size of 500 or more responses to be eligible for a demographic’s ranking.