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How Price Sensitivity Is Reshaping Consumer Demand & Behavior
Consumers are increasingly cost-conscious amid a volatile market — reshaping demand across categories and income tiers.
Value-driven shopping is increasingly the norm, a trend cutting across income tiers. Lower-income households are tightening budgets most aggressively, but even affluent consumers are trading down and turning to discount retailers.
Persistent inflation and the added impact of tariffs are fueling a more transactional approach to brands, with shoppers increasingly willing to switch from long-time favorites to lower-cost alternatives that deliver “good enough” value.
Our free chart pack dives into these trends, and also examines the broader sentiment and spending backdrop shaping these behaviors.
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Inside the Report
Consumer Financial Outlook & Sentiment
An up-to-date look at the current state of consumer sentiment, the labor market and consumer spending.
How Consumers are Changing Their Behavior and Expectations
Data on how price sensitivity is changing how consumers shop, including preference for Made in America products, brand loyalty, back to school shopping and discount-seeking.
How Consumers are Changing Their Behavior and Expectations
Data on how price sensitivity is changing how consumers shop, including preference for Made in America products, brand loyalty, back to school shopping and discount-seeking.
Behind the Data
Real-time, high-frequency economic intelligence built for business decisions
Confident decisions start with timely economic insight, and high-stakes moments demand today’s data — not last month’s.
Morning Consult’s always-on, high-frequency economic signals are one part of our comprehensive intelligence solutions — connecting macroeconomic shifts to consumer, brand, and market context so leaders can act with confidence.
Confident decisions start with timely economic insight, and high-stakes moments demand today’s data — not last month’s.
Morning Consult’s always-on, high-frequency economic signals are one part of our comprehensive intelligence solutions — connecting macroeconomic shifts to consumer, brand, and market context so leaders can act with confidence.